06 — Performance Marketing
Don’t buy attention. Buy outcomes.
Performance marketing should be accountable to the business.
We build, operate and optimise paid acquisition systems around measurable commercial objectives.
The problem
More clicks isn’t always more growth.
A campaign can generate traffic and still destroy margin.
That’s why we look beyond platform metrics.
What we measure
We look at
- CAC
- Customer Acquisition Cost.
- LTV
- Customer Lifetime Value.
- ROAS
- Return on Ad Spend.
- Contribution
- What remains after variable costs.
- Conversion
- How effectively traffic becomes customers.
- Retention
- What happens after the first purchase.
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What we build
We build
01
Paid Acquisition
- Meta
- YouTube
- Display
02
Customer Acquisition
- Lead Generation
- E-commerce Acquisition
- Demand Generation
- Remarketing
03
Optimisation
- Audience Testing
- Creative Testing
- Landing Page Testing
- Budget Allocation
- Campaign Optimisation
04
Scaling
- Performance Analysis
- Channel Expansion
- Budget Scaling
- Creative Systems
Learning
Every campaign creates data.
We use it.
- 01What audience converts?
- 02Which creative performs?
- 03Where does CAC rise?
- 04Which products generate the best economics?
- 05Where does the funnel break?
Then we adjust.
Spend with purpose.Scale what works.
Related services
Works better together
- 01Data & OptimisationMeasurement and optimisation systems that turn business activity into useful intelligence.
- 02E-commerce GrowthStorefronts, conversion, customer value and retention — getting people to buy, and to buy again.
- 03Content ProductionVisual and written content designed around your brand, your audience and your commercial objective.
Let’s build what’s next
You know where you are. Now let’s figure out what’s next.
Teqzero brings strategy, brand, technology, marketing and data together to build systems designed around the business—not around a list of services.